Have a look at his stepping stones to success: His innovations and business methods made Sony, a world famous brand and Japan, an electronics giant. The first wheel of fortune turned for him when he made an acquaintance with his would-be business partner Masaru Ibaku.Īkio Morita can be regarded as the man who revived Japan’s war trodden economy. Convincing his younger brother to take care of the brewery, Morita earned his bachelor’s degree in Physics from Osaka Imperial University and was assigned at Naval Research Centre upon graduation. Morita decided his destiny was in electronics and not in his family’s business.

US$160) in investments, two friends Akio Morita and Masaru Ibuka founded Tokyo Tsushin Kogyo K.K (Tokyo Telecommunications Engineering Company) on May 7, 1946. This company was later renamed ‘Sony’ in 1960 by Morita.ĭespite the immense success he has achieved, Akio Morita’s story is not all roses. Born in a war-torn country and in a family of Sake Brewers, he was enchanted by the engineering of the phonograph that his father bought when he was a child. With a total strength of 10 employees and 190,000 Yens (Avg. It was the first Japanese company to feature in United States’ stock market and Morita was the first Japanese to build a factory in the US. Sony has been credited with innovating the impossible. The public does not know what is possible, but we do.”Īkio Morita’s far-sighted vision coupled with hard work and effort made his company reach the zenith of the world market and catered the demands of a common man. “Our plan is to lead the public with new products rather than ask them what kind of products they want. Even when he was in his 60s, the man was as agile as a monkey. His pompous lifestyle, however, did not stop him from pursuing his favourite sports which included scuba diving, skiing, tennis, and windsurfing. Akio Morita, the co-founder of Sony Corp (TYO: 6758), was known as a flamboyant and aggressive man.

Made in Japan by Akio Morita